Wholesale holiday buying happens while the fall shelf is still going up. By the time a store is ready to think about December, the lead time has already eaten the decision — so put fall and holiday on one purchase order: one freight cost, one receiving day, and a holiday shelf set in November instead of scrambled the week after Thanksgiving.
Frosted pine cone earns its place by contrast. A holiday shelf built only on gingerbread and cranberry reads sweet from end to end; the evergreen note is what gives it depth and opens a masculine, cabin, and outdoor-store audience the bakery scents miss. Set it beside the sweet scents, not instead of them.
Build it small and deep: the boxed bar and mini for the shelf and baskets, the Skin Stick and diffusers for the register. Order enough to reorder once rather than selling through and going dark for the second wave.
Then reorder rather than expand. Holiday sells through in two waves — the early gift-planner in late November and the last-minute shopper the week before Christmas — and the diffuser especially carries the second wave as a fast last-minute gift.