Wholesale holiday buying happens while the fall shelf is still going up. By the time a store is ready to think about December, the lead time has already eaten the decision — so the winning move is to put fall and holiday on one purchase order: one freight cost, one receiving day, and a holiday shelf set in November instead of scrambled the week after Thanksgiving.
Gingerbread is the scent to lead that shelf with. It is the warm bakery note — the one that reads as December from across the store — and it does the stopping the way pumpkin does in fall. Set it first, and the rest of the holiday range sells in its traffic.
Build the fixture in order: boxed bars first, because scent is what stops a shopper; the mini and tub truffle next, for the baskets and the bath set; the Skin Sticks, Pucker Sticks and fry-box gifts after, because that is where the stocking-stuffer sale gets added.
Then reorder rather than expand. Holiday sells through in two waves — the early gift-planner in late November and the last-minute shopper the week before Christmas — and the second wave is the one most stores miss because they only ordered once.