Beer Soap. Wine Soap. Yes, Really.

Wholesale is half of retail across the line, so you're at standard keystone. The single bars sit in the impulse band next to your register; the 4-bar flight and the six-pack sit in the gift band. Log into your wholesale account for current pricing, or request the packet and we'll send the full sheet.

Submit a wholesale application and we'll send your packet with pricing. Most taprooms open with the 36-piece Beer Soap Assortment — six bars each of six styles, so you find out what your guests reach for before committing to depth. Everything is handmade in small batches, so plan on about 5 business days.

Both, in that order. The joke gets the pickup — someone laughs, reads the label, buys the bar. The product gets the reorder, because it's the same cold-process soap we've made since 2003 and it actually lathers. The beverage lip balms work the same way: Margarita is why they pick it up, and it being a genuinely good balm is why they buy another. A novelty that doesn't perform sells once.

Those are the two best cases, for opposite reasons. A college-town room sells on the joke and the price — keep single bars and lip balms under the ten-dollar line and the humour does the work. A tourist room sells on utility: a mini bar is the soap somebody forgot to pack, and it beats whatever's in the hotel by a wide margin. Same shelf, two different pitches.

It needs counter space near the register. Beer soap is an impulse buy — a guest picks it up on the way out, reads the label, and laughs. If your merch lives on a wall across the room and nobody walks past it on the way to the door, it will sit. It also works best where guests linger over a flight rather than grabbing a can to go.

Different job. Glassware is a considered purchase at a higher price, it breaks in transit, and a guest only needs so many pint glasses. Soap ships flat, doesn't break, costs about what a koozie does, and gets used up — which means it reorders. It also gives your staff something to talk about, which a koozie does not.

On beer, the house Beer Soap and the stouts lead the line — the darker the style, the better it reads on a shelf. Pumpkin Ale carries the fall window on its own. On wine, don't copy our order: match your own list, because the sale happens when a guest sees the varietal they just drank.

They arrive filled and merchandised — set it down and it's selling. The 69-unit lip balm display carries eight beverage flavours; the You-Pick lets you choose four. Reorder individual flavours as they run down rather than replacing the whole unit.