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The Merch Counter, Poured

  • Orange Blossom Pilsner beer soap leaning on its honeycomb box against black — creamy bar with bee illustrations and citrus-yellow labelFlight of Beer Soap carrier before Oatmeal Stout and Orange Blossom bottles on rustic wood — craft-beer tasting vibe in warm light
    (0)
    Flight of Beer Soap Gift Box
    Flight Of Beer soap — natural handcrafted lather
    $28.00
  • Gloved hands dusting gold mica over swirled red-and-cream wine soap in a mold — workshop light on wet marble pourWine Box of Soap sleeve with Chardonnay Cabernet and Merlot bars — purple carton and wine-glass art on white
    (10)
    Wine Soap Gift Set (3 Bars)
    Box Of Wine 3 Bars soap — natural handcrafted lather
    $22.95
  • Up to 13% off
    Six Pack of Beer Soap carrier standing with craft beer bottles on rustic wood — Orange Blossom, Chocolate Stout, and Pumpkin Ale peeking through — beer bottles are props, not includedOatmeal Stout beer soap bars stacking on a bright white surface — earthy brown flecks and a sage oat-stalk label
    (4)
    6 Pack Craft Brews Soap Gift Box
    Craft beer soap six-pack — natural handmade creamy lather
    $42.00 $48.00
  • Mini Chardonnay soap on a wood bath caddy with wine and books — white subway tile and black faucetHand rinsing Chardonnay soap under a matte black faucet — botanical flecks on cream bar in bright bathroom light
    (1)
    Chardonnay Mini Soap
    Mini Chardonnay — travel-size handcrafted bar
    $5.00
  • Sangria lip balm — a blend of fruits into a sweet fruit-punch flavor. Rinse Bath & Body Co.Woman with wavy auburn hair applying Sangria Pucker Stick — chunky cream sweater in soft indoor light
    (9)
    Sangria Lip Balm
    A blend of fruits to create the perfect sweet fruit punch flavor.
    $4.00
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  • A hand holding the Chai Tea Latte lip balm beside a mug of spiced milk tea — cinnamon, cardamom and vanilla for soft winter lips. Rinse Bath & Body Co.Chai Tea Latte Pucker Stick with its spiced-latte label — a twist-up cocoa-butter balm that goes anywhere. Rinse Bath & Body Co.
    (13)
    Chai Tea Latte Lip Balm
    Chai Tea Latte — soft & nourished
    $4.00
  • Margarita Pucker Stick standing among lime halves, salt, and a salted-rim cocktail glass — lime-green tube and zesty citrus props in bright lightMargarita Pucker Stick lying on wood among lime wedges and coarse sea salt — zesty citrus props and warm cutting-board grain
    (9)
    Margarita Lip Balm
    Margarita — soft & nourished
    $4.00
  • Piña Colada Pucker Stick standing with cracked coconut and pineapple — shredded coconut and yellow drink on whitePiña Colada Pucker Stick among tropical fruit props — coconut husk, pineapple leaves, and sunny white surface
    (7)
    Pina Colada Lip Balm
    Pina Colada — soft & nourished
    $4.00
  • Beverage Box four-pack of Pucker Sticks on bright white — Chardonnay Margarita Piña Colada Sangria in windowBeverage Box with Margarita Pucker Stick peeking out on blue-stripe napkin — poolside blue tile and stemware blur
    (11)
    Beverage Lip Balm Pack
    Beverage Lip — soft & nourished
    $16.00
  • Sangria lip balm — a blend of fruits into a sweet fruit-punch flavor. Rinse Bath & Body Co.Woman with wavy auburn hair applying Sangria Pucker Stick — chunky cream sweater in soft indoor light
    (9)
    Sangria Lip Balm
    A blend of fruits to create the perfect sweet fruit punch flavor.
    $4.00
  • Gloved hands dusting gold mica over swirled red-and-cream wine soap in a mold — workshop light on wet marble pourWine Box of Soap sleeve with Chardonnay Cabernet and Merlot bars — purple carton and wine-glass art on white
    (10)
    Wine Soap Gift Set (3 Bars)
    Box Of Wine 3 Bars soap — natural handcrafted lather
    $22.95
  • Natural Lip Balm (Pucker Stick) — 4:5 product frame, Rinse Bath & Body Co.Latte Pucker Stick lying on bright white — cream-and-tan coffee label in clean studio light
    (6)
    Latte Lip Balm
    Latte — soft & nourished
    $4.00
  • Chardonnay Pucker Stick standing before white wine grapes almonds and cheese — breezy teal picnic lightChardonnay lip balm upright among wine bottle fig and rosemary — gourmet spread in soft daylight
    (6)
    Chardonnay Lip Balm
    Chardonnay — soft & nourished
    $4.00
  • Hand holding Champagne soap beside charcuterie and greenery in bright daylight — bubbly sparkling notes for a festive rinseChampagne bars and tan boxes resting on cool marble — gold glitter tops and a delicate sparkling scent
    (2)
    Champagne Mini Soap
    Mini Champagne soap — natural handcrafted lather
    $5.00
  • Orange Blossom Pilsner beer soap leaning on its honeycomb box against black — creamy bar with bee illustrations and citrus-yellow labelFlight of Beer Soap carrier before Oatmeal Stout and Orange Blossom bottles on rustic wood — craft-beer tasting vibe in warm light
    (0)
    Flight of Beer Soap Gift Box
    Flight Of Beer soap — natural handcrafted lather
    $28.00
  • Cabernet Skin Stick and Sangria Pucker Stick tied in a clear gift bag with a white ribbon bowWoman applying Sangria Pucker Stick lip balm to her lips — soft natural light, in-use sensory moment — shown for display
    (2)
    Cabernet + Sangria Pucker & Skin Stick Gift Bag
    Cabernet Skin Stick + Sangria Pucker — ready to wrap
    $12.95
  • Up to 13% off
    Six Pack of Beer Soap carrier standing with craft beer bottles on rustic wood — Orange Blossom, Chocolate Stout, and Pumpkin Ale peeking through — beer bottles are props, not includedOatmeal Stout beer soap bars stacking on a bright white surface — earthy brown flecks and a sage oat-stalk label
    (4)
    6 Pack Craft Brews Soap Gift Box
    Craft beer soap six-pack — natural handmade creamy lather
    $42.00 $48.00
  • Tropical Happy Hour soap gift set flat lay — Blue Hawaiian, Margarita, and Strawberry Daiquiri bars with Happy Hour gift boxHand holding Blue Hawaiian soap upright — blue-white marble swirls on clean white counter
    (1)
    Tropical Happy Hour Soap Gift Set
    Blue Hawaiian, Margarita & Strawberry Daiquiri — ready to wrap
    $22.95
  • Gloved hands sifting gold shimmer over cream-and-wine swirled soap in a lined tray — sparkling mica catching workshop light on fresh pourTwo Cabernet Sauvignon bars on a white marble board beside corks and burgundy boxes — cream-and-wine swirls on weathered wood
    (5)
    Cabernet Sauvignon Mini Soap
    Mini Cabernet Sauvignon soap — natural handcrafted lather
    $5.00
  • Hands in a maroon hoodie hold the Wine Gift Basket — cellophane, pink bow, wine-scented set inside.Wine Gift Basket sits on white — Merlot and Cabernet soaps, body spread, skin stick, Beverage Box, pink ribbon.
    (0)
    Wine Gift Basket
    Wine night essentials — soaps & soaking salts set
    $52.95
  • Hands cradling four wine-scented mini soap boxes — Cabernet Merlot Champagne and White Zin against red plaid in sunMerlot soap bars layer wine-red swirls over cream
    (0)
    Merlot Mini Soap
    Mini Merlot soap — natural handcrafted lather
    $5.00
  • Mini Chardonnay soap on a wood bath caddy with wine and books — white subway tile and black faucetHand rinsing Chardonnay soap under a matte black faucet — botanical flecks on cream bar in bright bathroom light
    (1)
    Chardonnay Mini Soap
    Mini Chardonnay — travel-size handcrafted bar
    $5.00
  • Marbled Shiraz soap slabs and burgundy box against black — blackberry, plum, spice, and chocolateShiraz soap bars and red box on marble before weathered blue wood — bold blackberry plum and chocolate
    (0)
    Shiraz Mini Soap
    Mini Shiraz soap — natural handcrafted lather
    $5.00
  • Cabernet Soap + Pucker Stick Box — in-useCabernet Soap + Pucker Stick Box — in-use
    (1)
    Cabernet Soap & Pucker Stick Gift Box
    Wine-kissed Cabernet soap and lip balm — a natural gift duo
    $16.00
  • Cabernet Soap + Skin Stick Box — in-useCabernet Soap + Skin Stick Box — in-use
    (0)
    Cabernet Soap & Skin Stick Gift Box
    Cabernet soap and skin stick — rich and wine-kissed, boxed
    $16.95
  • Wine berry till flat lay — Chardonnay soap, Cabernet Body Buff, Cabernet Body Bliss Oil, Rosé Skin Stick, and Sangria Pucker Stick in grey tissueForearm gleaming with Cabernet Body Bliss Oil — wine-scented sheen smoothed into skin outdoors among green leaves
    (0)
    Wine Lover Gift Set
    Chardonnay, Cabernet, Rosé & Sangria in a berry till — ready to wrap
    $31.00
  • Up to 25% off
    A hand lifts a Cabernet Sauvignon Body Bliss Oil bottle from a white gift box on a deep pink background — the four-piece Wine Lover Scrub & Shine set with boxed Cabernet Sauvignon hand and body soap, a Cabernet Body Buff sugar scrub jar and a Sangria Pucker Stick lip balm on white paper shred. Rinse Bath & Body Co.Cabernet Soap + Pucker Stick Box — lifestyle
    (0)
    Wine Lover Scrub & Shine Set
    Cabernet gift set — rich, warm, gift-ready
    $21.71 $28.95 On Sale

Why Taprooms Stock Rinse

Lean into the humor — beer soap next to the taps sells itself. Wine varietals match your list, beverage lip balms ride the register, and the 36-piece assortment lands the whole program in one order.

Handmade in Monroe, Georgia since 2003

Novelty is the whole job on a taproom counter. Someone finishes a flight, they're relaxed, they're already spending, and they want to take something home that tells the story of the afternoon. A bar of soap made with real beer does that better than a koozie, and it costs the guest about the same.

We brew soap the way you brew beer — small batches, the real thing in the recipe. The beer goes through boiling and freezing during saponification, so the finished bar is 0% ABV and ships anywhere. That process is the conversation: guests pick up the bar, read the label, and ask. Staff barely have to sell it.

The line runs across six styles — a house Beer Soap, Chocolate Stout, Oatmeal Stout, Orange Blossom Pilsner, Pumpkin Ale and Raspberry Haze — plus wine soaps by the varietal for tasting rooms, so your merch shelf can mirror what's actually on your list. Beverage-flavoured lip balms sit at the register in the under-$5 impulse slot, and the filled displays arrive merchandised so nobody on your team has to build a planogram.

Almost nobody else on the wholesale market makes this category. That's the point: a brewery merch wall stocked with the same glassware and the same t-shirts as everyone else has nothing to talk about. Handmade in Monroe, Georgia since 2003.

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  • Naturally Derived

    Naturally derived, vegan-friendly ingredients — fresh and natural, always.

  • Made in Monroe

    Handmade in Monroe, Georgia since 2003. Never mass-produced.

  • Retail-Ready Displays

    Displays ship filled and merchandised — on your shelf, ready to sell.

  • 0% ABV, Real Beer

    Actual craft beer in the batch — boiled and frozen out during saponification. Ships anywhere.

Merchandising it

Put it where they leave, not where they browse. Beer soap is an impulse buy — it works within arm's reach of the register and dies on a wall across the room.

READ YOUR ROOM. A college-town taproom sells on the joke and the price: keep single bars and lip balms under the ten-dollar line and let the humour do the work. A tourist taproom sells on utility — a mini bar is the soap somebody forgot to pack, and it beats whatever's in the hotel by a wide margin. A neighbourhood taproom sells on repeat, and that's the lip balm, not the novelty.

THE JOKE GETS THE PICKUP, THE PRODUCT GETS THE REORDER. Beer soap earns the laugh, then earns the second bar because it actually lathers. Margarita lip balm is why someone picks it up; it being a genuinely good balm is why they buy another. A novelty that doesn't perform sells exactly once.

RUN THE FLIGHT PARALLEL. Line the bars up in the same order as your tasting flight. Guests who just drank the stout will pick up the stout.

LET THE LABEL DO THE SELLING. The 0% ABV story is the conversation — guests pick it up, read it, and ask. Your staff don't need a script, just the one line: yes, there's real beer in it.

COUNTER, THEN SHELF. Start with the 36-piece assortment and one filled lip balm display. The assortment tells you which six styles your guests actually reach for; restock those as single boxed bars rather than reordering the whole assortment.

MIRROR YOUR OWN LIST. On the wine side, order the varietals you pour. The sale happens when someone sees the label they just drank.

Add the Beer Soap Assortment
Beer soap lineup — taproom merch
Taproom styled detail

What taproom owners ask us first

What's my margin on beer soap?

Wholesale is half of retail across the line, so you're at standard keystone. The single bars sit in the impulse band next to your register; the 4-bar flight and the six-pack sit in the gift band. Log into your wholesale account for current pricing, or request the packet and we'll send the full sheet.

What does it take to get started?

Submit a wholesale application and we'll send your packet with pricing. Most taprooms open with the 36-piece Beer Soap Assortment — six bars each of six styles, so you find out what your guests reach for before committing to depth. Everything is handmade in small batches, so plan on about 5 business days.

Is this a gag gift or a real product?

Both, in that order. The joke gets the pickup — someone laughs, reads the label, buys the bar. The product gets the reorder, because it's the same cold-process soap we've made since 2003 and it actually lathers. The beverage lip balms work the same way: Margarita is why they pick it up, and it being a genuinely good balm is why they buy another. A novelty that doesn't perform sells once.

Does this work in a college-town or tourist taproom?

Those are the two best cases, for opposite reasons. A college-town room sells on the joke and the price — keep single bars and lip balms under the ten-dollar line and the humour does the work. A tourist room sells on utility: a mini bar is the soap somebody forgot to pack, and it beats whatever's in the hotel by a wide margin. Same shelf, two different pitches.

Who is beer soap wrong for?

It needs counter space near the register. Beer soap is an impulse buy — a guest picks it up on the way out, reads the label, and laughs. If your merch lives on a wall across the room and nobody walks past it on the way to the door, it will sit. It also works best where guests linger over a flight rather than grabbing a can to go.

Why add soap when I already sell glassware and koozies?

Different job. Glassware is a considered purchase at a higher price, it breaks in transit, and a guest only needs so many pint glasses. Soap ships flat, doesn't break, costs about what a koozie does, and gets used up — which means it reorders. It also gives your staff something to talk about, which a koozie does not.

Which styles actually move?

On beer, the house Beer Soap and the stouts lead the line — the darker the style, the better it reads on a shelf. Pumpkin Ale carries the fall window on its own. On wine, don't copy our order: match your own list, because the sale happens when a guest sees the varietal they just drank.

How do the counter displays work?

They arrive filled and merchandised — set it down and it's selling. The 69-unit lip balm display carries eight beverage flavours; the You-Pick lets you choose four. Reorder individual flavours as they run down rather than replacing the whole unit.